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Appearing on Television

Eye Contact

• Look the reporter in the eye when you’re being interviewed in person
• Look the camera in the eye when you’re talking from a remote location to a studio anchorperson
• Look alert and interested
• Have a slight smile on your face -- it makes you seem warmer to a TV audience

Posture

• Sit up straight and don't slouch
• Keep feet on the ground, legs not crossed
• Put hands in your lap or on chair arms
• Don't make big gestures with your hands
• Lean forward slightly
• Don't swivel, fidget, or sway
• Don't jingle change in your pocket

How to Dress 

At press conferences or rallies:

• Wear a button that highlights our main campaign message
• Stand in front of a sign that highlights our main message
• Wear a work uniform if appropriate to remind the public of the service you provide or the credibility you bring to a topic
• Wear solid colors -- not white

Don’t Wear:

• Sunglasses
• Stripes/patterns
• White shirts
• Shiny fabrics
• Tie tacks
• Chains or bracelets
• Large, dangling earrings
• Ruffled shirts
• Revealing necklines
• Wild ties or scarves

Courtesy of TheWorkSite.org.