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News Releases:

Getting Attention, Framing the Story

Note: Download this file using Download button at right and you will find it also includes an annotated release pointing out best practices.

KEY PRINCIPLES

1.    Be brief. Reporters and editors are busy and work on tight deadlines. They are not likely to plow through long documents. Keep it to one page if possible. You can add a separate page of background if needed.

2.    Tell why this makes a good story for the media. Most reporters and editors are less  interested in whether your cause is just than in whether a story will appeal to their audience. They are looking for controversy or unexpected or new developments or information, and in many cases compelling visuals.