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Headlines That Engage

Write a headline, not a label. Examples of labels:

Steward’s column     Contract update     Bargaining proposals     Know Your Rights

Write about issues/results, not process. Examples of process:

Negotiations to begin                               Stewards training held

Contract Victory at Mission Cemetery       Board issues ruling     Temps organize

Highlight worker involvement, actions, and unity as keys to new strength -- not what “the union” is doing for you. “We” should refer to the members, not leaders or staff.

Examples of focus on “the union”:

SEIU Local XXX Wins New Holiday                

Arbitration Victory in Roads Department

Consider a variety of headline formats.

• Short worker quote.
• Question.
• Two parts so you can both convey news and create interest or make a thematic point.
• Signal that members can do something about this problem.

Examples That Apply These Tips…

New Strength For All as    

Temps Unite With Us

Rallies, Other Actions Win New Holiday

Roads Workers Win Back Pay for Out-of-Class Work

‘Saving Jobs Starts With Us’:

How Members Are Fighting for a Fair Budget

What Do You Want in Our Next Contract?…

And What Will You Do to Help Get It?

Come Let the Candidates Know Your Priorities for…

• Strengthening Public Services
• Affordable Health Care and Housing
• Quality Public Education

United Action Helps

Mission Cemetery Workers Win Pay Raises

Courtesy TheWorkSite.org