DO use words or phrases emphasizing what "workers" or "working families" are doing: 

DON'T use words or phrases emphasizing what "the union" wants: 

"Workers are trying to..."

"The union is trying to..."

"Workers won..."

"The union won..."

"Workers' freedom"

"Union rights"

“Workers are seeking a voice at work."

“The union is organizing these workers."

DO use everyday language. 

DON'T use union jargon like "organizing rights" or talk about technical issues. 

DO show positive goals workers can win by joining together. 

DON'T send the message that the union will create conflict for conflict's sake. 

DO show specific examples of why workers need a union. 

DON'T assume people know why workers need unions. 

DO show how the community benefits when workers have a voice at work.

DON'T show concern only for union members.

DO emphasize specific examples of supervisors' intimidation of workers they supervise.

DO point out if workers are being pulled from publicly funded duties to attend intimidating meetings with supervisors.

DON'T complain in general about employers expressing anti-union views or hiring anti-union consultants.

DON'T argue in general that an employer is wasting money on a “union-busting” campaign.